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Post by alanwalker on Jan 1, 2018 7:42:35 GMT
Hello,
The retail point of purchase represents the time and place at which all the elements of the sale—the consumer, the money, and the product—come together. By using various communications vehicles, including displays, packaging, sales promotions, in-store advertising, and salespeople, at the point of purchase (POP), the marketer hopes to influence the consumer’s buying decision. Is this right information about Purchasing Marketing Examples? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
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